Name: Sandeep Kumar (2008 – 2010)
Title: Analysis and Study of Digital Marketing and its Scope in India
Summary
Digital Marketing is the practice of promoting products and services using digital distribution channels to reach consumers in a timely, relevant, personal and cost-effective manner.
40 million internet users in India or 3% of India’s population represent around 55% of household buying budgets. However, compared to the $100 million (Rs 400 crore) of digital marketing spend in India, print and TV ad spends are way higher at Rs 17,000 crores, which is 40 times that of digital ad spends.
The report on Digital Marketing aims at covering one of the most prominent components like Online Advertising, SEM, SEO and PPC which is being practiced by industries professionals. It delineates each and every technique with appropriate examples which shed the right on the inside of Digital Marketing.
The main objective of this project is to find out those companies which don’t have knowledge about Digital Marketing and convey with them about those companies which provide Digital Marketing service.
Conclusion:Previously seen as a stand-alone service in its own right, it is frequently being seen as a domain that can and does cover most, if not all, of the more traditional marketing areas such as Direct Marketing by providing the same method of communicating with an audience but in a digital fashion. Digital is now being broadened to support the "servicing" and "engagement" of customers
Apart from TV, radio, advertising, events and press releases, Digital Marketing (online advertising) was key to his successful marketing. His website was linked to his personal blog and social networks such as Facebook, Myspace, Youtube, Dig and Twitter.
Limitation:
However, as an advertising media digital signage is not without its drawbacks and limitations especially when you compare it to other forms of advertising already in use.
Unclear ROI:
Perhaps the biggest limitation with digital marketing and one of the main reasons people are put off investing in this new advertising media is the difficulty in working out a return on investment. Unlike traditional forms of advertising such as directory listings or newspaper advertisements, a quantifiable figure of increases sales can't be easily worked out. With a newspaper or directory advert you can quite easily discover if the increase in sales stems from the campaign and you can evaluate the increase in profits with the costs of advertising.
Untargeted narrowcasting:
Narrowcasting is similar to broadcasting in the way it is viewed. Unlike a TV broadcast that is distributed everywhere and anywhere, a narrowcast system is viewed just by the people that happen to be walking past the screen. And like broadcasting, there is no way of telling if these audiences are part of your target market or not.
Title: Analysis and Study of Digital Marketing and its Scope in India
Summary
Digital Marketing is the practice of promoting products and services using digital distribution channels to reach consumers in a timely, relevant, personal and cost-effective manner.
40 million internet users in India or 3% of India’s population represent around 55% of household buying budgets. However, compared to the $100 million (Rs 400 crore) of digital marketing spend in India, print and TV ad spends are way higher at Rs 17,000 crores, which is 40 times that of digital ad spends.
The report on Digital Marketing aims at covering one of the most prominent components like Online Advertising, SEM, SEO and PPC which is being practiced by industries professionals. It delineates each and every technique with appropriate examples which shed the right on the inside of Digital Marketing.
The main objective of this project is to find out those companies which don’t have knowledge about Digital Marketing and convey with them about those companies which provide Digital Marketing service.
Conclusion:Previously seen as a stand-alone service in its own right, it is frequently being seen as a domain that can and does cover most, if not all, of the more traditional marketing areas such as Direct Marketing by providing the same method of communicating with an audience but in a digital fashion. Digital is now being broadened to support the "servicing" and "engagement" of customers
Apart from TV, radio, advertising, events and press releases, Digital Marketing (online advertising) was key to his successful marketing. His website was linked to his personal blog and social networks such as Facebook, Myspace, Youtube, Dig and Twitter.
Limitation:
However, as an advertising media digital signage is not without its drawbacks and limitations especially when you compare it to other forms of advertising already in use.
Unclear ROI:
Perhaps the biggest limitation with digital marketing and one of the main reasons people are put off investing in this new advertising media is the difficulty in working out a return on investment. Unlike traditional forms of advertising such as directory listings or newspaper advertisements, a quantifiable figure of increases sales can't be easily worked out. With a newspaper or directory advert you can quite easily discover if the increase in sales stems from the campaign and you can evaluate the increase in profits with the costs of advertising.
Untargeted narrowcasting:
Narrowcasting is similar to broadcasting in the way it is viewed. Unlike a TV broadcast that is distributed everywhere and anywhere, a narrowcast system is viewed just by the people that happen to be walking past the screen. And like broadcasting, there is no way of telling if these audiences are part of your target market or not.
The above article is a summary extract from the dissertation projects of the MBA and BBA students of Skyline College. Skyline, situated in Delhi and Gurgaon (NCR) is a premier institute providing management education specialising in MBA and BBA degrees and specialist courses for travel and tourism as well as mass communication.
Thanks for the wonderful article. Digital Marketing is definitely one of the top growing field. I'm pursing BBA in Digital Marketing from UTM Shillong. I'm learning digital strategies, policies and technologies, online marketing, social media channels, the growing power of the connected customer, and an explosion of new digital tools for digital marketing etc. I hope this would really help me to step in to this sector and earn handsome salary :P Well, This article has really boosted my confidence and would really appreciate if you keep sharing more such infos.
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