A Critical Analysis of Distribution Channel of Samsung Laser Printer

Name:                  Vinod Kumar Jha
Title:                   A Critical Analysis of Distribution Channel of Samsung Laser Printer

Summary

I always had the curiosity to know how the white goods  like laser printer reaches to the final consumers who are the channel partner, how they are involved in this activity ,what is role and responsibility of the intermediaries. In these research lots of thing I have learnt which has strengthened my ability to know something about distribution channel.

First of all I have researched the following thing

• Role and responsibility of channel partner
• Who are the target audience of laser printer

I also know about the conflict happen in between intermediaries, channel partners and company. And what types of actions are taking by the company. How company are resolving these conflict. In this project I also learn the importance of distribution channels in companies’ perspective as well as customer’s point of view.  During my research on distribution channel of Samsung Laser printer I also find the market share of laser printer of different companies which are following.

Market Share:

• HP: 68%
• Samsung : 20%
• Lexmark: 4%
• Others: 8%

Today the importance of laser printer is increasing because the time of inkjet printer has gone now. Samsung like companies are trying to reach the customer through better distribution channel and hence penetrating its market by customer satisfaction.

In my research I find that 98% of customers are happy with the Samsung laser printer. 

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The above article is a summary extract from the dissertation projects of the MBA and BBA students of Skyline College. Skyline, situated in Delhi and Gurgaon (NCR) is a premier institute providing management education specialising in MBA and BBA degrees and specialist courses for travel and tourism as well as mass communication.