Monday, February 22, 2010

Comparatives Study between Mutual Funds Offer by HDFC and ICICI Companies

Name:                   Anjana Kumari (2008 – 2010)

Title:                    Comparatives Study between Mutual Funds Offer by HDFC and ICICI Companies

Summary

Objectives:
  • To analyze the concept and parameters of Mutual Fund
  • To project Mutual Fund as the ‘productive avenue’ for investing activities.
  • To show the wide range of investment options available in Mutual Funds by explaining its various schemes.
  • Tell about the ratios Sharpe’s ratio, Treynor’s ratio,  Co-efficient, Returns and show which scheme is best for the investor based on his risk profile.
  • To help an investor make a right choice of investment, while considering the inherent risk factors.
  • To understand the recent trends in Mutual Funds world
  • To help the investors to get right kind of schemes of Mutual Funds.
Conclusions:

After interpreting the above data the following conclusions have been made.

HDFC Mutual Fund:
  • It is a diversified equity fund.
  • It is a open-ended equity scheme
  • In HDFC the returns are low ompare to the ICICI Prudential mutual fund
  • It is a value based fund
  • It is a low risky fund
ICICI Prudential Mutual Fund:
  • The company should provide more range of services to its customer especially to the small time who want to invest their earnings by the end of the day
  • The company should emphasize on advertising its schemes and services.
  • The company should pay more stress on rural area development.
  • The company should expand its business by opening more branches.
  • Introduce some good insurance plans for females & for rural areas people.
  • Increase area of working by spreading awareness among people about insurance.
  • If the company starts to concentrate on village segment market. Then company can great business.
Limitations of the Study:
  1. The study is limited only to the analysis of different schemes and its suitability to different investors according to their risk-taking ability.
  2. The study is based on secondary data available from monthly fact sheets, websites and other books, as primary data was not accessible.
  3. The study is limited by the detailed study of various schemes of Five Asset Management Company.
  • The study is restricted to secondary data only
  • The time is the main constraint so limited period of time is spent on this study.
  • The support from the management side may be limited due to their pre occupied meetings and work.
  • Not possible to get whole information because of their business secret and lack of awareness among people.        
  • Mutual fund industries are so developed as compared to stock market.


The above article is a summary extract from the dissertation projects of the MBA and BBA students of Skyline College. Skyline, situated in Delhi and Gurgaon (NCR) is a premier institute providing management education specialising in MBA and BBA degrees and specialist courses for travel and tourism as well as mass communication.

    Active Trading and Stock Indices -A Correlation Study

    Name:         Amit Kumar Tiwari

    Title:           Active Trading and Stock Indices -A Correlation Study

    Summary

    Objective of the Study:

    The main objective behind the study is to make analysis of the Correlation coefficient between share prices and its indices. The share price not only affects the share indices but a large number of factors also constitute the share indices. Some of the important factors are discussed below.
    1. Dividend paying capacity of the company.
    2. Sufficiency of the existing capital.
    3. Basis of the value of the assets.
    4. Yield of quoted shares in the industry.
    5. Number of shareholders.
    6. Extent of market for shareholders.
    7. Size of the company and many more
    The objective of my study is to determine the impact of share prices on the share indices. Also try to study all the important aspects of share prices. The primary objective of my study is to study the correlation coefficient between the share prices and its indices.

    Conclusion and Suggestion:

    This study has been done to find out the correlation coefficient between the share prices and its indices.  Efforts have also been made to find out all the important aspects of share prices.  B.S.E sensex30 indices have been considered for this study.

    Final conclusion relating to share prices:

    B.S.E Sensex has today crossed beyond 11000 points. It is the sign of development of economy, good capital market condition, interest of foreign institutional investors to invest in India, sound monetary and fiscal policy of India government etc.

    The table given below expresses the important facts of different aspects of share prices, which we point out while making this study.
    Table Showing Highest Prices Of Companies
    (Rank wise from highest to lowest.)
    Name of the Company
    Opening Price
    High Price
    High
    High
    Low Price
    Closing Price
    BAJAJ AUTO 2107 2135.3 2064 2119.7
    ITC 2060 2166 1980 1980
    GRASIM 1369 1405 1358 1392.5
    HDFC 1140 1160 1125 1142
    STATE BANK OF INDIA 962 968 945 957.4
    HERO HONDA MOTORS 862 870 854 860.4
    HDFC BANK 710 737.4 699.25 729.15
    MARUTI 629 634.95 618 632.45
    TATA MOTORS 528 530.8 513 526.9
    ASSOCIATE CEMENT 532.8 536. 30 507.25 523.23
    ALLAHABAD BANK 463.8 466.9 459.95 462.15
    WIPRO 445.4 449.9 439 445.4
    HINDUSTAN LEVER 192.25 193 187 191.95
    In this table we can see the following important aspects.
      1. Highest opening price during the period of study:  Rs2107
      2. Highest high price during the period of study: Rs 2135.3
      3. Highest low price during the study: Rs 2064
      4. Highest closing price during the study: Rs2119.7
    Bajaj Auto share prices are the highest among all the shares. So it is advisable for investors to invest in the share of Info sis. We can provide top rank to the Bajaj Auto share on the basis of share prices. 



    The above article is a summary extract from the dissertation projects of the MBA and BBA students of Skyline College. Skyline, situated in Delhi and Gurgaon (NCR) is a premier institute providing management education specialising in MBA and BBA degrees and specialist courses for travel and tourism as well as mass communication.

    Study of top 5 Equity Diversified Mutual Funds and Comparative Analysis of their Risk and Returns during Downturn

    Name:             Manisha Singh (2008 – 2010)

    Title:                   Study of top 5 Equity Diversified Mutual Funds and Comparative Analysis of their Risk and Returns during Downturn

    Summary

    The project contains the brief description of the mutual fund industry in general. The top 5 equity mutual funds have been decided based on their total Asset under Management (AUM) presently. The funds that are selected for study are:
    • Reliance Growth Fund- Growth ( AUM : Rs. 3142.92 Cr. as on 27th Feb, 2009 )
    • HDFC Equity Fund- Growth ( AUM : Rs. 2331.76 Cr. as on 27th Feb, 2009 )
    •  Fidelity Equity Fund- Growth ( AUM : Rs. 1776.75 Cr. as on 27th Feb, 2009 )
    • HSBC Equity Fund – Growth ( AUM : Rs. 1017.2 Cr. as on 27th Feb, 2009 )
    • ICICI Prudential Dynamic Plan- Growth ( AUM : Rs. 1013.63 Cr. as on 27th Feb, 2009 )
    The Net Asset Value (NAV) of each of these top mutual funds over the last one year is taken in account to find out the standard deviation of each of the funds. These are taken into account to measure the returns of those funds. The returns are compared with that of their benchmark index return. Using the NAV value of these mutual funds, beta (β) co-efficient of each of them has been calculated to know whether they are less risky, average risky or high risky funds. Similarly, Alpha (a), and standard deviation (a) also calculated to understand the risk and return profile of the selected funds. The returns of these funds over the last one year are also be analyzed.

    The project also contains the portfolio analysis of the funds and their share of investments in different sectors. This will help us to analyze which sectors hold the major investments of these funds. Primary data has been collected using questionnaire to understand the awareness of people as a risk diversified investment instrument.

    Analysis:

    1. All the funds are having beta less than one during the last one year, which shows they are less risky compared to their benchmark index during this period.
    2. Out of this five funds HDFC Equity fund (G) comes out to be the most aggressive with having beta of 0.85 and Reliance Growth Fund (G) is the least aggressive (beta of 0.61).
    3. All the funds except HSBC Equity Fund (G) are having negative Alpha.
    4. The riskiest fund during the period is HDFC Equity Fund having standard deviation of 2.2383 and the least risky fund is Reliance Growth Fund (G) which is having standard deviation of 1.9824.
    5. If we look at the last one year (from 27th Feb, 2009) return, though all the funds have given negative return, they have actually performed better than their benchmark index. ICICI Prudential Dynamic Plan (G) has given the best return among the five selected funds with a return of -38.80% where its benchmark index (S&P CNX Nifty) has given -44.20% returns.  Reliance Growth Fund (G) has given a return of -47.10% and performed the worst during the period. Its benchmark index (BSE 100) has given a return of -49.3% during this period.
    6. It has been also observed that the returns of all the funds have been more volatile during the months of October and November of 2008 and volatility has decreased in the months of February, 2009.
    7. The 52 week high NAV for Reliance Growth Fund (G) is 373.69 (on 05.05.08) and 52 week low NAV is 193.034 (on 24.02.09). For HDFC equity fund (G), the 52 week NAV is 180.716 (on 03.03.08) and 52 week low NAV is 97.093 (on 20.11.08). The 52 week high and low NAV for Fidelity equity fund is 26.291 (on 02.05.08) and 14.475 (on 20.11.08) respectively. Its value for HSBC equity fund is 97.161 (on 02.05.08) and 52.957 (on 27.10.08). Again, for ICICI Prudential Dynamic Fund (G), the 52 week high NAV is 80.342 (on 05.05.08) and 52 week low NAV is 43.459 (on 27.10.08).
    8. Sharpe’s ratio for all the funds are negative i.e. all the funds have given returns less than the risk free rate of return. The ratio is least for Reliance Growth fund (G) which means it has underperformed the risk free rate maximum. The ratio is highest for ICICI Prudential Dynamic Plan (G).
    9. Treynor’s ratio for all the funds is also negative.  Out of the five funds selected, ICICI Prudential Dynamic Plan (G) has performed better than the other funds because it has higher treynor’s ratio.

    Limitation of the Study:

    The limitations of the study are:
    • Only the Asset under Management (AUM) is taken into consideration in order to find out the 5 top equity mutual funds. The other parameters like returns for a particular period are ignored.
    • The market volatility during the last one year is more predominant and it has lost almost 60% during the period. So, for this period the funds may appear to be more risky than they actually are for a long time period.
    • AUM volatility during the last one year is also very high due to the downturn.
    • Only open-ended mutual funds have been taken into consideration.
    • Minor changes in the portfolio of the funds have not been taken into account.
    • Data taken is relevant to the slowdown period and hence is not very current


    The above article is a summary extract from the dissertation projects of the MBA and BBA students of Skyline College. Skyline, situated in Delhi and Gurgaon (NCR) is a premier institute providing management education specialising in MBA and BBA degrees and specialist courses for travel and tourism as well as mass communication.

    Friday, February 19, 2010

    Customer Perception in Retail Sector (Shoppers Stop)

    Name:                   Vishal Kumar Tripathi (2007 – 2009)

    Title:                       Customer Perception in Retail Sector (Shoppers Stop)

    Summary

    The Indian retail industry is now beginning to evolve in the line with the transformation that has swept other large economies. The liberalization of the consumer goods industry initiated in the mid-80’s and accelerated through the 90’s has begun to impact the structure and conduct of the retail industry.

    The concept retail which includes the shopkeeper to customer interaction, has taken many forms and dimensions, from the traditional retail outlet and street local market shops to upscale multi brand outlets, especially stores or departmental stores.

    The objective being to assess the various parameters that influences a buyer to visit or shop at departmental store thereby contributing to its turnover (in terms of sales and profits) hence leading to its overall success.

    The extensive research brought me to conclude that departmental stores are soon emerging on the top priority lists, amongst the shopping spree in Delhi and NCR, as they seem to derive immense pleasure of convenience and exposure to variety under one roof, in their extremely busy lives, when they don’t have time for things.

    Though some of the customers perceive departmental stores to be expensive and only high income category’s cup of tea, the stores make constant efforts to induce them to at least visit the store at once during the sale period, or discount offers.

    Hence this document entails me through these aspects in great detail, helping me to understand the concept of retail marketing through departmental stores in Delhi.

    Findings

    1. Most of the stores are targeting almost all the segments of the society with their USP being “Price benefit”

    2.  All the stores are in Prime Location.

    3.  Every Big Bazaar outlet have motivated and trained sales force.

    4. Large variety of products are available ranging from clothes, food items, electronic

    goods etc.

    5. Staff is provided constant training for various pecularities of customer behavior.

    6. Some of them offer discount sales and also send greetings to its loyal customers.

    7. Not much difference in the Layout of the floor designs in the various branches. They  try to maintain a similarity to maintain comfort levels of customers.

    8. These stores maintain Word of Mouth.

    9. Customers are satisfied with the provided services.

    10. International shopping experiences can be achieved from these stores.

    Recommendations and Suggestions

    1) Convert your customers into publicity agents. Develop an incentive for them to tell associates and friends about the value of your products or services. An endorsement from them is more effective than any amount of advertising - and it is

    much cheaper.

    2) Surprise your customers with unexpected value. If you sell products, include an "unadvertised bonus" with every order. If you sell services, get into the habit of doing something extra for every customer or client without charging for it.

    3) Reward them each time they refer someone who becomes a customer. Your reward can be as simple as a credit toward their next order from you.

    4) The management of Big Bazaar can improve their understanding of the role and capabilities of advertising to improve customer relation and enhance loyalty. This understanding should in turn results in a more effective and more efficient advertising campaign.
    5) Visual Merchandising: It is often seen that the people come to the store to browse rather than buy.
    6) Schemes: In store Promotions:The people visiting the store should be encouraged to visit the store again and again. So it is necessary to delight the shoppers with the shopping experience. It has been observed in international shopping malls that there are in-store promotions like lucky draws for entrants surprise winners and so on at random.

    Conclusion

    “Customer Service is a critical factor for keeping your clients coming back and ensuring they’ll refer you to others”.

    1: Growing your business will be a difficult task at best if you don’t perform, meet and exceed your client’s expectations, and provide service that creates customers for life.

    2:  Customer service is all about the customer’s perception. You have to do more than just get the job done. You must deliver on all the things (big and small) that affect the relationship with your client. Consider opportunities for improvement in the following areas.

    3: Setting/Reviewing Expectations: Do you work with your client to set clear, appropriate, realistic expectations that you can always meet or exceed? Are you clear about the responsibilities (both yours’ and the client’s), timelines, and expectations of results? Are you then willing to go back and review these expectations with the client at key points along the way?

    4: Communication: Do you have mechanisms in place to ensure you’re communicating with clients at every stage of the engagement, from the sales process through to completion of the project? Being clear about where you’re at, what’s been completed, what’s coming up next, who’s responsible, what results you can expect, etc.? Has the client ever had to ask you for these things?

    5: Organization: Are you organized? Punctual? Reliable? When you show up to work with your clients, have you done the work and are you prepared to make them feel comfortable and taken care of? Even though you’ve done it hundreds, maybe thousands of times before, do you take the time to organize and prepare to make it the best client experience possible?

    6: Committing to the Little Things: Don’t ever dismiss the power of all the little things. Together they can make all the difference and really separate you from the competition. Returning calls and emails in a timely manner. Providing useful information to folks on a regular basis. Showing appreciation for your clients through things like thank you notes, exclusive client-only briefings, and open house, etc.

    Clearly these are not the only relevant areas for creating great customer service, I assure you. But these were some of the Factors which might provide a boost to the sales figures, though I am sure the organization would have already implemented most of these measures already.



    The above article is a summary extract from the dissertation projects of the MBA and BBA students of Skyline College. Skyline, situated in Delhi and Gurgaon (NCR) is a premier institute providing management education specialising in MBA and BBA degrees and specialist courses for travel and tourism as well as mass communication.

    A Critical Analysis of Distribution Channel of Samsung Laser Printer

    Name:                  Vinod Kumar Jha
    Title:                   A Critical Analysis of Distribution Channel of Samsung Laser Printer


    Summary
    I always had the curiosity to know how the white goods  like laser printer reaches to the final consumers who are the channel partner, how they are involved in this activity ,what is role and responsibility of the intermediaries. In these research lots of thing I have learnt which has strengthened my ability to know something about distribution channel.

    First of all I have researched the following thing
    • Role and responsibility of channel partner
    • Who are the target audience of laser printer
    I also know about the conflict happen in between intermediaries, channel partners and company. And what types of actions are taking by the company. How company are resolving these conflict. In this project I also learn the importance of distribution channels in companies’ perspective as well as customer’s point of view.  During my research on distribution channel of Samsung Laser printer I also find the market share of laser printer of different companies which are following.

    Market Share:
    • HP: 68%
    • Samsung : 20%
    • Lexmark: 4%
    • Others: 8%
    Today the importance of laser printer is increasing because the time of inkjet printer has gone now. Samsung like companies are trying to reach the customer through better distribution channel and hence penetrating its market by customer satisfaction.

    In my research I find that 98% of customers are happy with the Samsung laser printer. 



    The above article is a summary extract from the dissertation projects of the MBA and BBA students of Skyline College. Skyline, situated in Delhi and Gurgaon (NCR) is a premier institute providing management education specialising in MBA and BBA degrees and specialist courses for travel and tourism as well as mass communication.


    Consumer Buying Behaviour of Sugar Free Gum (Case Study: Perfetti Van Melle)

    Name:                   Vishant Dilipkumar Modi (2007 – 2009)

    Title:                     Consumer Buying Behaviour of Sugar Free Gum (Case Study: Perfetti Van Melle)


    Summary
    Basically, the chosen topic is totally new market to study and how it is going to flourish in India. I have conducted consumer research on buying behaviour of sugar free gum, because in our Indian culture we behave completely different in regard to the same product VIS-À-VIS with foreign market. Perfetti van melle is Italian confectionary giant entered India in 1992 through 100 percent subsidy. Sugar free gum market has just started to grow because of increasing number of smokers and dentist patients. In my research I try to understand the when consumer buy sugar free gum what is things that comes into their mind at once and create impulse purchase of the product. What are the attributes they seek in impulse purchase? How the market will revolve in future course? So it is a descriptive research study.
    Findings
    • Sugar free gum is impulse product so most of consumers behave indifferently to the product availability. It means sugar free gum is inert set in which consumer remains indifferent to brands, whatever is available at the store the consumer will buy it.
    • Sugar free gum do not demands brand loyalty, most of time consumer is shifting loyalty to the brands.
    • Most of the respondents agree that Happydent is attractive in comparison but when the actual consumption is done it is lying behind the orbit in terms of sweetness, smoothness, protection of tooth.
    • Sugar free gum replace the PAAN and mouth freshner, reason behind the fact is that rising awareness of tooth related disease and drawbacks of the chewing PAAN.
    • Most of retailers do not keep Happydent because there is high demand for orbit; research shows that 8 out of 10 retailers keep the orbit chewing gum and4 out of 10 retailers keep Happydent.
    • There is huge market for sugar free related items in India, 7 out of 10 people is sugar patient in India.
    • So far mostly youngsters and smokers are buying the sugar free gum in India, so there is lot’s of market opportunities in India.
    • Sugar free gum consumption is likely to increase in future course because the product is competing with local PAAN and mouth freshner. Sugar free gum beat the PAAN in terms of economic criteria and benefit sought from the sugar free gum.
    • Number line extensions is done in sugar free gum products, it is done to satisfy the different needs of the consumers.
    • There is no specific situation to consume sugar free gum mostly people consume sugar free gum when they want to refresh or when after having meal.
    • Company is not focusing on the promotion aspects of Happydent sugar free gum.
    • Orbit signed Deepika Padukone as their Brand Ambassador but in case of Happydent no body endorsed it.
    • Orbit is official chewing gum for IPL tournament, Happydent so far never done branding to get visibility.
    • Most of consumers do not want to buy Happydent but it works as substitute for orbit gum.
    • Orbit is leading the sugar free market in north India.
    Recommendations
    • Perfetti should promote their product in north region, orbit is dominating in market, here company should use different marketing tactics apart from orbit.
    • Perfetti is having 49% media space as far as Television is concerned but very less space available for sugar free gum. Company can improve the brand awareness and usage by applying pull strategy.
    • Happydent also take into consideration the distribution channel. Orbit is holding the strength as far as distribution is concerned. So Happydent should intensify the distribution channel through push strategy.
    • Most of consumers are youngsters so company should tap colleges and theaters to distribute free samples of Happydent sugar free gum.
    • Company can also work on the product attributes in case of smoothness; it will also work as just noticeable difference.
    • Happydent should also get approved themselves with reputed health agency to win consumer confidence.


    The above article is a summary extract from the dissertation projects of the MBA and BBA students of Skyline College. Skyline, situated in Delhi and Gurgaon (NCR) is a premier institute providing management education specialising in MBA and BBA degrees and specialist courses for travel and tourism as well as mass communication.

    Wednesday, February 10, 2010

    Customer Preferences and Customer Satisfaction with regard to specific brands of bikes (Hero Honda, TVS & Bajaj)

    Summary

    As the objective of my study is to analysis:
    “The customer preference and the satisfaction toward the specific brand of bikes (Hero Honda, TVS & Bajaj).”
    For this purpose of the survey, the population which was studied was the age group i.e.20-40 years and the sample size taken for study is 100.The attention was mainly focus on the population, which could spell their choice/liking for these bikes with sound clarity. Consumer preference and satisfaction refer to the pre & post purchase behavior of the final consumer- individual and household who buy service and goods for personal consumption. Consumer behavior is influenced strongly by culture, social and personal factor. Culture factor include the set of basic value, perception, want and behavior learned by a member of society from family and other important institution. The personal factor such as buyer age, life cycle stage, occupation, economic situation and life style influenced by four major psychological factors: Motivation, Perception, Learning, Belief and Attitude.
    In this era of cut throat competition, no company can survive in the market place without knowing its product's strengths and weaknesses. It has to fortify itself against threats from the environment and exploit its strengths for increasing profits. In order to do so, the company has to conduct regular surveys to know the customer's opinions, needs, and preferences. This helps the company to manufacture the product according to customer's expectations. It has now become more important for each customer confidence and higher positioning of buyer perception.
    RECOMMENDATIONS
    Recommendation refers to the findings being suggested after research.
    1. Fuel efficiency is one single attribute which impact sales of middle segment bikes in age group of 25-40, manufacturer should keep this consideration in mind.
    2. New technology should be applied for optimum fuel efficiency.
    3. Provide various schemes which attract the customers like Bajaj does.
    4. Spare parts of the bikes should be easily available in the market.
    5. Bike should be given normal look in order to catch the eyes of family oriented class.
    6. Organization should try their level best to come out with imitative ideas in advertisements as this is the best medium to aware society as a whole.


    The above article is a summary extract from the dissertation projects of the MBA and BBA students of Skyline College. Skyline, situated in Delhi and Gurgaon (NCR) is a premier institute providing management education specialising in MBA and BBA degrees and specialist courses for travel and tourism as well as mass communication.

      Critical Analysis of the Consumer Perceptions about NOKIA in India


      Summary


      The research project I had completed is all about the Critical analysis of the consumer perception of one of the leading company Nokia in Cellular phones Market. My research projects give a brief scenario about how brand is created and leaves an impression in the eyes of the user and force him to buy that product. Here I had used descriptive research design.  Since the aim is to obtain complete and accurate information in the said studies. 

      The entire process is more of a Descriptive Research type and incorporate a formal study of the specific problems faced by most IT companies and exploring the opportunities in the untapped market. For doing this critical analysis I had taken a sample size of 100 people and I had chosen them through random sampling technique.

       
      The main objectives of this study are:-
      • To study the awareness level of consumers and potential consumers of NOKIA mobile phone.
      • To analyse how NOKIA brand is perceived by consumers compared to competitors.
      • To analyse consumers perception of NOKIA on various attributes.
      • Based on this analysis what should be done by NOKIA to improve its market perception
      Through this study I find that the world of parity has hit the mobile phone market just as it has many other technology product categories. The products range from the simple to the complex, but every manufacturer offers, of course, the latest features. Nokia Group the Finland-based manufacturer of mobile phones has been steadily working on its corporate brand name and the management of consumer perceptions over the last few years. 

      Its efforts have paid off, because it is now the number one brand in many markets around the world, effectively dislodging Motorola from that position. Nokia has succeeded in lending personality to its products, without even giving those names. In other words, it has not created any sub-brands but has concentrated on the corporate brand, giving individual products a generic brand personality. Only numeric descriptors are used for the products, which do not even appear on the product t. 

      Such is the strength of the corporate brand. Nokia has succeeded where other big brand names have so far failed, chiefly by putting across the human face technology-taking and dominating the emotional high ground. 



      The above article is a summary extract from the dissertation projects of the MBA and BBA students of Skyline College. Skyline, situated in Delhi and Gurgaon (NCR) is a premier institute providing management education specialising in MBA and BBA degrees and specialist courses for travel and tourism as well as mass communication.

      A Critical Analysis of Sales Promotion Used by a Resort - Case study of Nature Notes Resort (Manali)

      Summary


      About tourism in India
      There has been a global tourism boom in the recent times. Tourism has already achieved the distinction of being the world’s largest export industry. Resort industry is at a boom now days. They are focusing more on the customers & making their sales more improved.


      Sales promotion is one of the major tools they are using today.

      If we see overall tourism market on level of our country we can get a clear view of all tourism scenarios.
      India had received just over 16,800 international tourists in 1951. The arrivals increased to 1.7 million in 1990 and further to 2.64 million in 2005. The growth rate between 1990 and 2005 has been 4.46 per cent per annum.
      The tourism receipts of India went up from US$ 2583 million in 1995 to US$ 3168 million in 2005 showing an annual average growth rate of 4.17 per cent as compared to the world’s average growth rate of 3.2 per cent during this period. There has been a phenomenal growth in domestic tourism in the country during the last one decade. The domestic tourist visits increased from 63.8 million in 1990 to 210 million in 2005.

      Tourism provides enormous opportunity for employment generation. According to an estimate the travel and tourism industry would have directly generated 9.3 million jobs in India. The travel and tourism industry includes activities such as accommodation, transport, catering, entertainment, recreation and other travel-related services. The travel and tourism economy which expresses the impact of travel and tourism and its flow-through effect across the wider economy would have generated 17.4 million jobs in India.
      Tourism is a service based industry therefore the principal product provided by a Recreational or Tourism business are Recreation and hospitality. Tourism as a service involves intangibility, perish ability, heterogeneous, inseparability and lack of ownership. Market mix of tourism industry includes Product, Price, Place, Promotion, People, Physical evidence and Process.
      The report is based on the understanding of Marketing Strategies and operations of Tourism business which include sales promotion with the help of studying the strategies & sales promotion used by ‘Nature Notes Resort’ which is situated in Manila. The Resort is headed by Mr. Amit Chawla and is a venture of ‘Ocean Hugs’. Therefore the following report basically deals with the various sales promotion strategies of the resort, viz., for understanding their sales promotion activities deeply it is necessary to go through their business objective; Market environment analysis; Number of available resources; Market segmentation; The different marketing objectives for the different segments; the Implementation plan being adopted by the Company; Planned budget and the final evaluation.
      The study is based on the observation and active interaction with the employees in the functioning of the organization (both in the Marketing as well as Operations department).
      CONCLUSION
      Customer satisfaction in tourism is greatly influenced by the way in which the services are delivered but most important is that how he is attracted to the resort. The physical appearance and personality of the business is took as the major attracting tool & by support of sales promotion  customers are made more attracted to the resort. It is critical that these elements be communicated in the best possible manner to convince people to come and experience what your business or community has to offer. Equally important is the ability to generate repeat business because of your efforts. Thus, sales promotion becomes the method to reach potential visitors. It is a vital part of tourism management and can be done effectively and well, with sophistication and tact, or it can be done poorly in a loud, crass and intrusive manner. Hopefully, this bulletin has given you the basics for the former rather than the latter. Remember that to do an effective job at marketing:
      Adopt a strong customer orientation which includes regular research and assessment of their needs, wants and attitudes;
      • Allocate sufficient resources and time to marketing.
      • Assign formal responsibility for marketing to one person or department
      • Develop and regularly update a marketing plan.
      • Put as much as more effort toward better sales promotion activities.


      The above article is a summary extract from the dissertation projects of the MBA and BBA students of Skyline College. Skyline, situated in Delhi and Gurgaon (NCR) is a premier institute providing management education specialising in MBA and BBA degrees and specialist courses for travel and tourism as well as mass communication.

        Monday, February 8, 2010

        Comparative Analysis of Apparel Retail Store



        Name:                   Satyam Singh (2007 – 2009)

        Title:                     Comparative Analysis of Apparel Retail Store

        Summary

        Generally in India, the trend was that most of the people prefer buying from convenience neighborhood stores rather than large format retail outlets. Daily needs products were usually purchased from small stores and from street shop. Convenience store market is growing rapidly today. Trends in the market are fast changing. Some major changes in trends are taking place in the convenience neighborhood stores.

        One of the important changes is keeping of apparels in the convenience neighborhood stores as merchandise. In the organized retail, the large variety, segmented customer profile and changing tastes plays a big role. Selling apparels in a convenience store is no child’s play. There are two important factors to be considered for making apparel sale in a convenience store a success - variety and price.

        Certain players like Aditya Birla’s more have made an agreement with various apparel manufacturers to launch their private labels in different categories of apparel.  Example, Kitchen Towel, fridge cover, hand towel, face towel, bath towel etc. Future Group has entered into small format chain of retail stores for daily needs products. This format is operating with the name KB’s Fair price (Kishore Biyani’s Fair price).

        Aprons, dungarees, shorts and shirts are the apparel products which may induce a customer for impulse purchase. Kids' apparel has yet to prove its strength in this format of retailing.

        The branded garment is still not kept by most of the players in their convenience stores due to the high price factor. Functional garments are largely bought off the streets in this country. Keeping the apparel category in convenience stores market is a game that requires guts and focused inputs. Remember, this is the market for daily needs.

        This research shows that there is a huge potential in the Indian neighborhood convenience market because the number of players in the market are still less as compared to the size and demand of this section. Dominated by the unorganized players, the market is now seeing a slew of domestic and international labels joining the bandwagon. The market which had a handful of players such as Subhiksha, Sabka Bazaar and Reliance Fresh, has new entrants like KB’s Fair Price, Bharti Wal Mart, Aditya Birla’s more, and LM 365 in the arena.

        Indian neighborhood convenience retailing is still not very organized because people still are not very aware of the existing retail players, and there exists one more belief among Indian consumer that why to buy such expensive merchandise from an organized retail store who adds up the frills costs like AC, etc. to his bill. People still buy grocery and other daily needs from the local markets for their consumption. Therefore it is necessary to make the potential customer aware about the organized neighborhood convenience stores. Convenience store is very functional and price sensitive segment. 


        The above article is a summary extract from the dissertation projects of the MBA and BBA students of Skyline College. Skyline, situated in Delhi and Gurgaon (NCR) is a premier institute providing management education specialising in MBA and BBA degrees and specialist courses for travel and tourism as well as mass communication.

        Critical Analysis of the Milk Market with Special Reference to Amul Milk


        Name:                   Ravinder Kumar (2007 – 2009)

        Title:                    Critical Analysis of the Milk Market with Special Reference to Amul Milk

        Summary

        A well planned properly executed and evaluated project for management students. Writing a thesis is an integral part of MBA curriculum and each student has to undergo to learn better. Thesis, aim at making students aware of real market conditions.

        On getting an opportunity to work with “Gujarat cooperative Milk Marketing Federation” (GCMMF) and   AMUL as a part of my study the topic given was “Critical Analysis of the Milk Market with Special Reference to Amul Milk”.

        Inventory Management


        Name:                 Tinku  Ujjawal (2006 – 2008)

        Title:                    Inventory Management

        Summary

        The projects were undertaken with an objective of understanding the concept of net operating cycle, working capital analysis and inventory management techniques for cost minimization , respectively. For this study the financial statements for the years 2004 and 2005 of GEMI were analyzed. These financial ratios of GEMI were compared to the corresponding ratios for Baldor Electric Company. Also the various cost associated with managing inventory were calculated and measures were suggested accordingly. During its course I was able to cover a lot of concepts that were theoretical as well as practical in nature. It has helped me understand the concepts and their application.
        From the findings of study, following recommendations are suggested :
        1. The storage space area should be improved keeping in mind the requirements.
        2. Should work on Stock replenishment planning system to reduce the forecasting errors.
        3. For better inventory management an average EOQ should be         35,632,284 units.
        4. And the no. of orders should have been 19, 4 and 3 in Jan, Feb and March respectively.
        Various limitations faced during the completion of the project are :
        1. For inventory management, only raw material was considered. WIP and finished goods were not taken into count due to time constraints.
        2. More dependence on secondary sources of information.
        3. The primary data collected may be biased.
        4. Many of the assumptions have been implicitly made in developing the EOQ formula. One key assumption is that the demand is level throughout the year. No seasonality, trend or lumpiness in demand is not allowed for. Although not many real situations can meet this assumptions, we should not reject the EOQ formula as unrealistic yet.
        5. Another assumption that I have assumed is that there are no quantity discounts.


        The above article is a summary extract from the dissertation projects of the MBA and BBA students of Skyline College. Skyline, situated in Delhi and Gurgaon (NCR) is a premier institute providing management education specialising in MBA and BBA degrees and specialist courses for travel and tourism as well as mass communication.

        Friday, February 5, 2010

        A Critical Analysis of Customer Satisfaction with Focus on Car Manufacturing Industry a Case Study of Hyundai Cars, India



        Name:                   Mukesh Kumar (2007 – 2009)


        Title:                    A Critical Analysis of Customer Satisfaction with Focus on Car Manufacturing Industry a Case Study of Hyundai Cars, India


        Summary

        Suggestions:
        1. Improve the model
        2. Establish more service centers and provide the best service.
        3. Come with a ‘clean proposal’. Never hide the facts, be honest in selling your vehicles, in describing the PLUS / MINUS facts, “customers friendly” attitude is a must for any Business Deal.
        4. Spare parts should be made available at lower rate.
        5. Please provide High-way horn and reverse horn.
        6. Dealers should be courteous in all the time as they are at the time of selling the car.  This show, the dealers are not focusing on customer care.
        7. Change the look and increase the Mileage consumption.
        8. Improve service and train the service personnel. After sales service is a very important factor in case of automobile sector which may induce buying or stop people from buying the particular brand of vehicle.
        9. Maintain the same demand in the market.
        10. Provide good product (model) & service according to the needs of changing customer preferences.
        11. Introduce more colours in accent.
        12. Reduce some bit in the price of xing.
        13. Increase after sales service and increase the number of service stations for the continence of customers at different locations at the city.
        14. Dropping facility should be provided.
        15. Improve crash safety in all the Hyundai vehicles.

        Findings:

        1. In the analysis of consumer satisfaction with Hyundai cars 100 consumers were interviewed who are Hyundai car owners.
        2. The car owners were interviewed at Trident Hyundai Authorized Dealers of Hyundai cars, by visiting to their places like to their residents, offices, shops and on the road side’s and also at the company service station.  The 90% of the data that has been collected is of primary data.
        3. Respondents were segmented on the basis of Income, Occupation, Price, Causes, Source of awareness, Comparative analysis with other brands.
        4. As per Income group maximum percentage of Hyundai Car owners are in the Income group of 3-5 lakhs and above.
        5. As per Occupation group 40% are professionals, 30% are business owners, 10% are government employees.
        6. When the cause was analyzed behind the purchase of Hyundai car it was found that the Hyundai car had purchased because of Manufacturer’s reputation and availability of services.
        7. When the source of awareness was analyzed, it was found that the awareness of the car more from Friends and Relatives and also from T.V. ads.
        8. Customer feels that the Hyundai car is reasonably priced.
        9. On the basis of comparison Hyundai car with its competitors like Honda, ford, Hindustan motors, Maruti etc. with respect to the market where the survey was conducted as per the information we have got we can say that 45% of them are satisfied with the performance they had expected from the Hyundai Car.
        Conclusion


        From the findings and analysis it is clear that Hyundai Car is highly preferred when compared to the other brands of car in the same segment.


        With the analysis through the survey conducted for a period of 3-4 months in NCR on the consumer satisfaction of Hyundai Car, the findings and analysis shows that 80% of the consumer are happy with the product performance and also sales service and rest 20% of them says that they are dissatisfied.


        Since each customer is like an asset for an organization the company should try to improve in the area of dissatisfaction.


        We know that getting new customer is double the cost of retaining the old customer so the company should focus on retaining the old customers whom a in the future purchase the product or recommend others to purchase the product.  Thus they help directly or indirectly for the product sale.


        Change is the only think to retain and attract the customers so the company should identify the needs and dry to fulfill them.


        Finally we conclude the Hyundai is More Power, More Fun car which is a complete family car and is accepted by most of them and it gives consumer satisfaction as per study undertaken.


        The above article is a summary extract from the dissertation projects of the MBA and BBA students of Skyline College. Skyline, situated in Delhi and Gurgaon (NCR) is a premier institute providing management education specialising in MBA and BBA degrees and specialist courses for travel and tourism as well as mass communication.

        Financial Analysis in Ranbaxy Laboratories Limited



        Name:         Meenakshi Srivastava (2006 – 2008)

        Title:           Financial Analysis in Ranbaxy Laboratories Limited


        Summary
        The concept of writing the project is one of the essential features for Master of Business Administration (“M.B.A."), at Skyline Business School. It enables a student to apply his mind, time and labour for going deep into the understanding and applications of the Finance function in an organization.


        Contemporary business world is becoming increasingly complex and unpredictable, thanks to the dramatic shift brought in by the leaps made in information technology and telecommunications. Today continuously excel or perish seems to be the message emerging from the Darwinian dance in the corporate world. To compete in such a turbulent business environment, organisations need to relentlessly adopt strategies towards Value Creation. It is these strategies, which enables organizations to build sustainable competitive edge.


        The project titled “Comparative analysis of Ranbaxy Laboratories Limited” involves an attempt to identify the benefits that would accrue to Ranbaxy Laboratories Limited.


        The following report projects the comparative study between Ranbaxy Laboratories Limited of the past years. The following comparative analysis of the given organisations depicts the profitability, solvency and growth during the past two years and how they are ahead of each other.


        Conclusion

        The essence of the financial soundness of a company lies in balancing its goals, commercial strategy, product – market choices and resultant financial needs. This analysis has helped in finding out answers to all such questions.


        The financial analysis has been undertaken and the results have been analysed by using various ratios to calculate the overall profitability and the operating efficiency of Ranbaxy.


        It has been from the results of the study there has been a DRASTIC change. This is shown by comparing the past year with the current year. The past year involved high profitability and higher operating efficiency where as both of the components can be seen decreasing in the next year.
        In short it can be concluded by saying that falling results of the organization are due to:
        • Increased debt – equity mix which reflects that the shareholder’s position in the firm has decreased resulting in more debts taken by the organization.
        • The overall profitability of the firm has decreased. Though, the sales have increased but this increase is much less than the substantial increase in the debtors, inventory and net assets.
        • Inefficient utilization of its assets to generate sales revenue.
        • The firm is able to meet its current obligations.
        Suggestions
        • Price Cuts: The Company needs to reduce its selling price to fight back the increase in competition and to achieve the desired increase in sales.
        • Cost increases: The price which the firm pays its suppliers during period of inflation has risen and this in turn reduces the gross profit margin unless an appropriate adjustment is made to the selling price.
        • Change in mix: A change in the range of mix of products sold may result in better sales or better substitutes to this mix may also lead to better sales.
        • Valuation of stocks: The under – valuation of stocks leads to inflation in the cost of goods sold and understated profits. Therefore, the stocks are supposed to be valued properly and efficiently.
        • The top management should be more responsive towards the changes and take the immediate steps to control unfavourable conditions.
        • Optimum utilization of the assets should be done and if not happening proper steps should be taken in this regard.

        The above article is a summary extract from the dissertation projects of the MBA and BBA students of Skyline College. Skyline, situated in Delhi and Gurgaon (NCR) is a premier institute providing management education specialising in MBA and BBA degrees and specialist courses for travel and tourism as well as mass communication.

        Initial Public Offer (IPO)


        Name:                   Mansi Kataria (2006 – 2008)

        Title:                     Initial Public Offer (IPO)
        Summary
        This present study tries to find out the types of information which are important for assessing an IPO by small investors. This presents study also evaluates the effectiveness of the methods, strategies, and tools available to small investors to process the information for assessment of the IPO.
        Many investors new to the stock-picking scene believe that there is some infallible strategy that, once followed, will guarantee success. There is no foolproof system for picking stocks.
        So many factors affect a company's health that it is nearly impossible to construct a formula that will predict success. It is one thing to assemble data that one can work with, but quite another to determine which numbers are relevant.
        A lot of information is intangible and cannot be measured. The quantifiable aspects of a company, such as profits, are easy enough to find. But how does one measure the qualitative factors, such as the company's staff, its competitive advantages, its reputation, and so on? This combination of tangible and intangible aspects makes picking stocks a highly subjective, even intuitive process.
        1. Most Small investors don't go for thorough study of the market before IPO investment.
        2. Most Small investors are dependent on expert help before IPO investment.
        3. Overwhelming majority believes that market sentiment and specific industry analysis is very important.
        4. Majority believe that one can gain from research on IPO.
        5. A significant percentage of investors are prepared to learn basic analytical tools of IPO analysis.

        Conclusion
        1. An IPO is the first sale of stock by a company to the public.
        2. Broadly speaking, companies are either private or public. Going public means a company is switching from private ownership to public ownership.
        3. Going public raises cash and provides many benefits for a company.
        4. The dot-com boom lowered the bar for companies to do an IPO. Many startups went public without any profits and little more than a business plan.
        5. Getting in on a hot IPO is very difficult, if not impossible.
        6. The process of underwriting involves raising money from investors by issuing new securities.
        7. Companies hire investment banks to underwrite an IPO.
        8. The road to an IPO consists mainly of putting together the formal documents for the SEBI and selling the issue to institutional clients.
        9. The only way for you to get shares in an IPO is to have a frequently traded account with one of the investment banks in the underwriting syndicate.
        An IPO company is difficult to analyze since there isn't a lot of historical info.
        1. Most of the strategies discussed in this report use the tools and techniques of fundamental analysis, whose main objective is to find the worth of a company, or its intrinsic value.
        2. In quantitative analysis, a company is worth the sum of its discounted cash flows. In other words, it is worth all of its future profits added together.
        3. Some qualitative factors affecting the value of a company are its management, business model, industry, and brand name.
        4. Value investors, concerned with the present, look for stocks selling at a price that is lower than the estimated worth of the company, as reflected by its fundamentals.
        5. Growth investors are concerned with the future, buying companies that may be trading higher than their intrinsic worth but show the potential to grow and one day exceed their current valuations.
        6. Income investors, seeking a steady stream of income from their stocks, look for solid companies that pay a high but sustainable dividend yield.
        7. Dogs of the Dow are the 10 of the 30 companies in the Dow Jones Industrial Average (DJIA) that have the highest dividend yield.
        8. Technical analysis, the polar opposite of fundamental analysis, is not concerned with a stock's intrinsic value, but instead looks at past market activity to determine future price movements.
        Many individual investors make the mistake of focusing on stocks and the stock market at the expense of focusing on the underlying companies. But many people continue to ignore Mr. Buffet’s most important lesson: first analyze the business. The individual small investor plays a dangerous game when he or she tries to divine whether a stock is going to go up or down next quarter. It’s tough to do well, and even tougher to do consistently.
        Expert opinion is the market offers no magic bullet or money machine. If one is a buyer, the best one can do is find a good company with strong fundamental prospects that is currently undervalued or otherwise under-recognized (or maybe temporarily beaten down because of an overreaction). This brings up an important point – there are many good companies, but not all are good investments. Small investors should be looking for
        1) Good companies at 2) the right price.
        A good company can be too expensive; and a bad company is never cheap enough.

        Even if one bought a good company that has good potential, one may still have answered uncertainty in hands. The market has an ability to paint entire sectors with the same brush. These prolonged “sector judgments” can be very costly to small investors if he doesn’t account for them.

        The market loves to render companies “guilty by association”. Large numbers of research have clearly established that sector or industry dynamics have a greater impact on stock price than company performance. Some reports go so far as to suggest that selecting individual companies is barely important. In most cases, one is buying into a sector first and a company second.
        Risk and return are really important, but small investors’ most important question might actually be this: How long is he investing for? His time horizon will determine his style in a big way. Day traders have very short horizons - they don’t use fundamental analysis (nor do they need to). Many individual investors, whether or not they admit it, get caught up in gaming the next quarter’s earning surprise, and are therefore investing for about three months.
        Investing for the next quarterly result is a playable game, but one should understand that he is competing against people who do it full time. A small investor might be smarter, but he is trying to beat professionals who spend their whole week on a handful of stocks.
        Many investors new to the stock-picking scene believe that there is some infallible strategy that, once followed, will guarantee success. There is no foolproof system for picking stocks!
        This doesn't mean that one can't expand his wealth through the stock market. It's just better to think of stock picking as an art rather than a science. There are a few reasons for this:
        So many factors affect a company's health that it is nearly impossible to construct a formula that will predict success. It is one thing to assemble data that one can work with, but quite another to determine which numbers are relevant.
        A lot of information is intangible and cannot be measured. The quantifiable aspects of a company, such as profits, are easy enough to find. But how does one measure the qualitative factors, such as the company's staff, its competitive advantages, its reputation, and so on.. This combination of tangible and intangible aspects makes picking stocks a highly subjective, even intuitive process.
        Because of the human (often irrational) element inherent in the forces that move the stock market, stocks do not always do what one anticipate they'll do. Emotions can change quickly and unpredictably. And unfortunately, when confidence turns into fear, the stock market can be a dangerous place. Experts say that there is no one way to pick stocks. Better to think of every stock strategy as nothing more than an application of a theory--a "best guess" of how to invest. And sometimes two seemingly opposed theories can be successful at the same time. Perhaps just as important as considering theory, is determining how well an investment strategy fits investor’s personal outlook, time frame, risk tolerance, and the amount of time he wants to devote to investing and picking stocks.
        Recommendations
        Though the move to make IPO assessment mandatory has drawn some critical comments, the need for a tool to help investors make better-informed decisions and judge the quality of issues hitting the market is undisputed.
        An IPO assessment brings four major pluses. Firstly, it improves information content through a professional and independent assessment.
        Secondly, it is relief for individual investors from information overload. Thirdly, it provides disincentives for weak companies to come to the market in the hope of raising easy capital. And fourthly, it brings about greater level of investor sophistication.
        Professional and independent assessment
        The public issue report, which is part of the IPO assessment will provide focused company information to investors and will create awareness about the fundamental strengths and weaknesses of the company.

        Dissemination of fundamental information will help investors allocate resource better. The report will be a key input in the investment decision, in a manner similar to what a credit rating is for a debt investor.
        Relief from information overload
        In a situation where issues are bunched in the pursuit of optimum market timing and disclosures are voluminous and complex, a service that analyses and interprets these disclosures independently, quickly and in manner that facilitates a comparative study will be extremely useful in cutting through the clutter. The usefulness would be particularly high for small investors as it will serve as a guide on the strengths of the company coming out with the issue.
        Disincentives for weak companies
        Given the improved quality of information content in the marketplace after the introduction of IPO assessments, there will be a stratification of the market on fundamental lines. Fundamentally sound companies will command commensurate valuations, while companies whose fundamentals are not very strong will be impeded in building up speculative demand among investors, and will need to offer pricing, which will adequately compensate investors for the risks they take.
        Increased investor sophistication
        In today's markets, with free pricing, it is just as easy to lose money on listing as it is to make it. An independent and informed opinion on the fundamental quality of the company, along with clear and concise information, will go a long way towards making the process far more scientific. With a clear view on the quality and risk drivers of the company the investor is getting into, he can choose the level of risk he is comfortable with. He will then take investment decisions, which reflect his outlook on factors such as product prices and input costs and are in line with his target portfolio composition. Such analysis is today beyond all but the most sophisticated investors.
        The assessment is not a recommendation to buy - or not buy - a stock. It is, instead, a powerful tool to assist the investor in making up his mind about the quality of a company offered as an IPO investment option.
        Need for rating
        The need to rate equity offerings emerges from the fact that majority of retail investors do not read the offer document and even where they do they may not fully comprehend the implications of all the disclosures made in the document. Ratings from independent agencies are aimed at helping investors separate good floats from risky ones.


        The above article is a summary extract from the dissertation projects of the MBA and BBA students of Skyline College. Skyline, situated in Delhi and Gurgaon (NCR) is a premier institute providing management education specialising in MBA and BBA degrees and specialist courses for travel and tourism as well as mass communication.