This dissertation was completed by Abhishek Singla (2007 – 2009) on the topic Effectiveness Study of Promotional Strategy of Fairness Cream Manufacturers in India (Fair & Lovely).
Summary
Objective of Report
Objective of this report is to understand and analyze the brand ‘Fair and Lovely”.
To understanding the marketing strategy of any product, 4p which are Product, Price, Place & Promotion important to understand. But in all of them Promotional strategy is very important aspects. The effectiveness of promotional strategy should be outstanding from the company side and its affect the consumer minds & perception. This report will also include the product, price, distribution of the brand.
To understanding the marketing strategy of any product, 4p which are Product, Price, Place & Promotion important to understand. But in all of them Promotional strategy is very important aspects. The effectiveness of promotional strategy should be outstanding from the company side and its affect the consumer minds & perception. This report will also include the product, price, distribution of the brand.
The main objectives of this report which are:
- To understand the promotion strategy of Fair & Lovely
- To analyze the marketing communication of the various competitive brands
- To know the obstacles involved
- To know influence of promotional strategy on customers
- To give the recommendation based on analysis
In this report, I have put in efforts to analyze the fair & Lovely from various angles of marketing, whether its distribution or communication.
The Fair & Lovely's Herbal Fairness Cream contains 3 unique natural ingredients which are goats’ milk, saffron and lotus plus Vitamin B3 and natural sunscreens.
Fair & Lovely has launched its fairness face wash to compliment its established and trusted natural lightening cream. Containing Fair & Lovely's unique Nutririch formulation which includes natural elements such as Vitamin B3 and milk protein, the new facial cleanser is 100% soap free.
Fair & Lovely has launched its Dark Circle under Eye Cream to compliment its full regime extension of our trusted natural lightening cream, Fairness Face Wash and Soap. Objective of this report is to understand and analyze the brand ‘Fair and Lovely”. For understanding the marketing strategy of any product, the 4ps are important to understand. This report will look in to the product, price, distribution and promotion of the brand.
The report will also analyze the marketing communication of the various competitive brands. Special emphasis has been given to the Borosoft marketing Strategy. Special emphasis will be given to understand the competitive environment.
The report will also analyze the marketing communication of the various competitive brands. Special emphasis has been given to the Borosoft marketing Strategy. Special emphasis will be given to understand the competitive environment.
The pricing strategy has also been discussed with the closer outlook as in FMCG market price plays a very important in deriving demand too. A set of suggestions for future growth path will be made based on analysis. The growth strategy may vary depending on the kind of the product, market and target customer. In this report, I have put in efforts to analyze the fair & Lovely from various angles of marketing, whether its distribution or communication.
The above article is a summary extract from the dissertation projects of the MBA and BBA students of Skyline College. Skyline, situated in Delhi and Gurgaon (NCR) is a premier institute providing management education specialising in MBA and BBA degrees and specialist courses for travel and tourism as well as mass communication. For further information on the article content or on the institute please CLICK HERE to visit the official college website.
Dissertation is a document submitted in support of candidature for a degree or professional qualification presenting the author's research and findings.
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