Wednesday, June 16, 2010

Recruitment Process of ICICI Bank

Name:         Vikas Sharma (2008 -2010)
Title:          Recruitment Process of ICICI Bank

Executive Summary
Recruitment process is one of the very important processes for any organization. In this study I also try to prove that it’s one of the major operations of the ICICI Bank. In this study I try to understand what the internal or external sources of recruitment are & also include the internal or external forces which effects process.
It also includes those factors which are used to control the effects of external or internal sources. I used sample size of 40 employees of ICICI to know about their satisfaction level about the recruitment process of the organization. This report also includes the selection processes of the bank, how they do that and what are the various ways to choose best candidates.
I tried to make clear all the points which related to recruitment process and selection process. 
After studied this report I conclude some facts about the recruitment process of ICICI bank and give some recommendation upon their recruitment process.

Objectives:
In ICICI the recruitment policy spells out the objective and provides a framework for implementation of the recruitment programme in the form of procedures. The bank involves a commitment to broad principles such as filling vacancies with best qualified individuals. The recruitment policy in a bank may embrace spell issue such as the extent of promotion from within, attitudes of enterprise in recruiting old, handicapped and minor individuals, minority group members, part time employees and relatives of present employees. In a bank ICICI, there usually a staff unit attached with personnel or an industrial relations department designated as employment or recruitment office.
This specialization Of recruitment enables staff personnel to become highly skilled in recruitment techniques and our evaluation. However, recruitment remains the line responsibility as far as the personnel requisition forms are originated by the personnel, who has the final words in the acceptance or rejection of a particular applicant. Despite this the staff personnel have adequate freedom in respect of sources of manpower to be tapped and the procedure to be followed for this purpose

Recommendations:
As par the study, I come to know about the recruitment system of this bank. It’s required to be more flexible, more effective, or more faster because some time it takes lots of time to be complete, which isn’t a good sign so they have to take cake all or the above segments, and they can also add more policies like online testing, online result, online exam preparations etc. They have to follow some more effective steps for that they can get more suitable employees

Conclusion:
Recruitment is a very important process in any organization, because it’s related to human resources, of the company, who have to perform according to their ability and skills, so every organization have to take care about their recruitment processes.
Any financial organization like ICICI should take care about internal or external sources, which related to recruitment process or the selection process.


The above article is a summary extract from the dissertation projects of the MBA and BBA students of Skyline College. Skyline, situated in Delhi and Gurgaon (NCR) is a premier institute providing management education specialising in MBA and BBA degrees and specialist courses for travel and tourism as well as mass communication.

Thursday, May 6, 2010

Role of Merchandising in Saivana Exports


Name:         Rashmi Das (2008 – 2010)
Title:         Role of Merchandising in Saivana Exports
Summary
In this project, I have studied the Role and Responsibilities of a Merchandiser and Importance of Merchandising in an apparel industry. To carry out this research I have studied the whole fashion industry to know about the company.

Under this project, the research methodology used is descriptive and diagnostic research. I have done a survey through the direct interview to the customers and collect the primary data for the research. And the secondary data is collected from the newsletters, previous research. The size of my sample is 3 merchandisers.

Merchandising refers to the techniques used to sell products to consumers. A merchandiser is someone who purchases a product from a manufacturer, and then sells it to shoppers. There are numerous techniques that a merchandiser may use to convince shoppers to buy the products he or she is selling. It is usually more than just setting products on a shelf and hoping that they are purchased.
Fashion merchandising is the combination of the processes that a new fashion item must go through to be available in mass quantities to the consumer after it is left the hands of the designer. Fashion merchandising often gets confused with fashion marketing and although they work together, they are two very different things.                                                                           
To understand fashion merchandising completely, it is important to examine the role that fashion merchandising plays in manufacturing, buying, promoting and selling fashion items.

Observations:
The observation on my research on “Role of Merchandising in Saivana Exports” was that the fashion merchandisers on the apparel production side track and analyze market trends, production costs, and previous sales numbers to determine the product direction that the manufacturers will take each season. If, for example, high rise jeans are going to become the next big thing, a fashion merchandiser needs to be one of the first in the industry to spot the trend. Fashion merchandisers on the retail side are responsible for tracking consumer trends and the latest styles to determine store inventory and to price clothes. In addition to arranging the receiving and storage of apparel, retail merchandisers supervise the creation of visual displays and the overall appearance of the store. They may also be responsible for tracking profits and losses.   Merchandisers are some of the most powerful employees within an apparel company, and they have large bottom-line and personnel management responsibilities.

Fashion merchandisers practically combine marketing and advertising, with their creative and imaginative talents. They are tasked to analyze changing market trends, oversee production costs, supervise sales, and create income projections. A fashion merchandiser is also responsible for conceptualizing a fashion line appropriate for the current season.

Fashion merchandisers are also involved in the following duties:
  • Selection of fabrics and textiles
  • Transferring of products from the designer and manufacturer to the hands of the consumers
  • Devising good marketing strategies to increase sales
  • Improve income projection through efficient advertising campaigns
  • Ensure that all fashion products are presented in a very appealing manner to entice customers
Recommendations:
The recommendations from my side will be that a good fashion merchandiser must be resourceful, creative, confident, imaginative, and full of new ideas. In order to succeed in this field, a fashion merchandiser should have good judgment and must be willing to take risks.
A fashion merchandising professional requires aspirants to become versatile, flexible and adaptable in the continuously changing world of fashion. In addition to that, they must also know how to efficiently manage their roles in order to become more productive. Moreover, they should know how to smoothly navigate the fashion business to ensure that they will be an asset to the company. 


The above article is a summary extract from the dissertation projects of the MBA and BBA students of Skyline College. Skyline, situated in Delhi and Gurgaon (NCR) is a premier institute providing management education specialising in MBA and BBA degrees and specialist courses for travel and tourism as well as mass communication.