Role of Merchandising in Saivana Exports

Name:         Rashmi Das (2008 – 2010)
Title:         Role of Merchandising in Saivana Exports

Summary

In this project, I have studied the Role and Responsibilities of a Merchandiser and Importance of Merchandising in an apparel industry. To carry out this research I have studied the whole fashion industry to know about the company.

Under this project, the research methodology used is descriptive and diagnostic research. I have done a survey through the direct interview to the customers and collect the primary data for the research. And the secondary data is collected from the newsletters, previous research. The size of my sample is 3 merchandisers.

Merchandising refers to the techniques used to sell products to consumers. A merchandiser is someone who purchases a product from a manufacturer, and then sells it to shoppers. There are numerous techniques that a merchandiser may use to convince shoppers to buy the products he or she is selling. It is usually more than just setting products on a shelf and hoping that they are purchased.
Fashion merchandising is the combination of the processes that a new fashion item must go through to be available in mass quantities to the consumer after it is left the hands of the designer. Fashion merchandising often gets confused with fashion marketing and although they work together, they are two very different things.                                                                           
To understand fashion merchandising completely, it is important to examine the role that fashion merchandising plays in manufacturing, buying, promoting and selling fashion items.

Observations:
The observation on my research on “Role of Merchandising in Saivana Exports” was that the fashion merchandisers on the apparel production side track and analyze market trends, production costs, and previous sales numbers to determine the product direction that the manufacturers will take each season. If, for example, high rise jeans are going to become the next big thing, a fashion merchandiser needs to be one of the first in the industry to spot the trend. Fashion merchandisers on the retail side are responsible for tracking consumer trends and the latest styles to determine store inventory and to price clothes. In addition to arranging the receiving and storage of apparel, retail merchandisers supervise the creation of visual displays and the overall appearance of the store. They may also be responsible for tracking profits and losses.   Merchandisers are some of the most powerful employees within an apparel company, and they have large bottom-line and personnel management responsibilities.

Fashion merchandisers practically combine marketing and advertising, with their creative and imaginative talents. They are tasked to analyze changing market trends, oversee production costs, supervise sales, and create income projections. A fashion merchandiser is also responsible for conceptualizing a fashion line appropriate for the current season.

Fashion merchandisers are also involved in the following duties:

• Selection of fabrics and textiles
• Transferring of products from the designer and manufacturer to the hands of the consumers
• Devising good marketing strategies to increase sales
• Improve income projection through efficient advertising campaigns
• Ensure that all fashion products are presented in a very appealing manner to entice customers

Recommendations:
The recommendations from my side will be that a good fashion merchandiser must be resourceful, creative, confident, imaginative, and full of new ideas. In order to succeed in this field, a fashion merchandiser should have good judgment and must be willing to take risks.
A fashion merchandising professional requires aspirants to become versatile, flexible and adaptable in the continuously changing world of fashion. In addition to that, they must also know how to efficiently manage their roles in order to become more productive. Moreover, they should know how to smoothly navigate the fashion business to ensure that they will be an asset to the company. 

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The above article is a summary extract from the dissertation projects of the MBA and BBA students of Skyline College. Skyline, situated in Delhi and Gurgaon (NCR) is a premier institute providing management education specialising in MBA and BBA degrees and specialist courses for travel and tourism as well as mass communication.

Recruitment and Joining Process in Bharti Airtel

Name:         Monika Yadav (2008 – 2010)

Title:            Recruitment and Joining Process in Bharti Airtel

Summary

The objective of Recruitment is to ensure precisely channeled selection of resources, to enable achievement of the company’s business goals.

In Bharti Airtel once the Manpower budgeting is prepared by the CEO, GM-HR & HODs at the end of financial year.

The concerned manager of a vacant position requests for manpower through Manpower Requisition Form (MRF). GM-HR approves the form. If the manpower requirement is approved it is forwarded to recruitment manager.

Then the sourcing of CVs is done, through various methods. Then the initial screening, if the candidate is selected then he is supposed to fill JAF , and then get the JAF form and mark the date of functional Interview .

Short listing of CV’s as per requirement and then the candidates are called for the interviews. Then the candidate’s initial screening is done i.e. qualification of candidate is matched with the requirement. JAF is made to fill by the candidate. Then comes the functional interview round which is taken by the functional manager. If he qualifies functional interview round then the candidate goes for the salary negotiation, which is done by the HR. At last the offer letter is issued to the selected candidate.

Aims /Objective:

• To learn the HR process of the organization
• To study the recruitment policy’s and procedure
• To learn the ability to select a recruitment model that will improve the quality of the present and future workforce of the organization
• To learn the framework around how to achieve recruitment objectives
• SWOT Analysis of Bharti Airtel

Recommendations:

• Many HR Policies are not known to most of the employees. It should be made clear on the day of joining or on the First working day.
• Interview Assessment Sheets are not filled by both Functional and HR-Interviewer. It should be filled on the time of interview.
• The company should follow job rotation to retain its best talents.
• In the Skip Level Meetings, no name and oracle code should be asked. To get the true reply from the employees. 
• There should be frequent Feedback Sessions for employees.
• There should be Exit Interview of all the leaving employees and it should be taken seriously.
• For COLD Calls or WARM Calls a proper data should be made (on the basis of work experience, and current salary) and then the calls should be made for Interviews.
• New Joiners should be made clear of there KRA on the first working day.
• There should be proper maintenance of all the employees documents for future needs. 

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The above article is a summary extract from the dissertation projects of the MBA and BBA students of Skyline College. Skyline, situated in Delhi and Gurgaon (NCR) is a premier institute providing management education specialising in MBA and BBA degrees and specialist courses for travel and tourism as well as mass communication.